The scene: A city square near the Notre Dame Cathedral in Paris. Åsa and I are tired of walking and are looking for a nice café to rest and revive ourselves. We wander into a square with several cafés, and a waiter catches our eye and leads us into his café without saying a word. We ordered, and everything was fine, but I got to wondering, what the heck just happened?
Why did we end up here and not another place? My profession as an educational psychologist kicked in, and I started to analyze those three seconds before we decided where to go. What did the waiter do right? What were the small details that made a difference?
It is years later as I write these words, and I still reflect upon those three seconds.
In this course, we will talk about the first twenty seconds. That’s lots of time either to make a good first impression, create trust, or enhance a relationship.